cowgirl fashion

COWGIRL's Hot List Mobile App Is Your Ultimate Guide To The 2023 WNFR

December 1, 2023
If you’re heading to Las Vegas for the Wrangler NFR 2023 you obviously live the Western way of life and enjoy the country side of things. Need to know who is performing around town?  Need a new straw or a 100x beaver felt hat, exotic boots, turquoise, or a hankering on where to go to...

Cowgirl Chic At WESA 2024

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November 27, 2023
Watching the runways for the hottest trends of 2024 makes one thing clear: top designers are inspired by classic Western styles and bringing them straight from the ranch to the runway. Iconic elements like fringe, cowboy boots, statement belts, and more are defining high style and are not showing signs of slowing down. Below are...

Ring In Wild Rag Season With Fringe Scarves

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November 21, 2023
It’s the most wonderful time of the year – wild rag season! Fringe Scarves elevates the classic cowgirl staple with their unique, one-of-a-kind prints that are sure to keep you warm and fashionable. They’ve also expanded their line into kimonos – perfect for lounging around with a cup of coffee or pair with jeans for...

Lainey Wilson Makes History: Breaking The Entertainer Of The Year Barrier For Women At CMA Awards

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November 9, 2023
As we watched the excitement of the CMA’s unfold yesterday evening, our COWGIRL covergirl Lainey Wilson emerged as the first woman to receive CMA’s Entertainer of the Year award since 2011 including 2023 Vocalist of the Year (for the second year in a row) and 3 additional awards. With an impressive track record of nine...

Ralph Lauren x NFR Cowgirl Inspiration!

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November 8, 2023
Classic, chic Ralph Lauren trends have spread like wildfire across the Western fashion world. After showcasing a western-inspired line at the New York Fashion Week, these trends of chic elegance have been seen everywhere! Ralph Lauren, a classic designer whose signature style includes a heavy Western influence has included many classy equestrian vibes in his...

Southwestern Allure

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November 4, 2023
Photographed by Ken AmorosanoCurated and styled by Andrea ThorpModel: Sachiko LeilaniHair and Makeup by Britani QuintanaCrew Chief: Carly BillingtonOn location: Santa Fe, New Mexico OPENING SPREAD: Sal Blouse And Sal Trousers, Contact For Pricing, Double D Ranch, doubledranch.com; Vintage Zuni Needlepoint Turquoise Concho Belt, $8,800, Mary Morgan Turquoise Inlay Cuff, $2,850, Alice Quam Zuni Turquoise...

Durango® Boots Continues 12-Year Contribution To Breast Cancer Research

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October 26, 2023
Durango® Boots, a division of Rocky Brands, Inc. and leading Western boot brand, will donate a percent per pair of Pink Ribbon Boots to the Stefanie Spielman Fund for Breast Cancer Research at The Ohio State University Comprehensive Cancer Center – Arthur G. James Cancer Hospital and Richard J. Solove Research Institute (OSUCCC – James)....

Ranch Rodeo Cowgirls

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October 22, 2023
 2023 Women’s Ranch Rodeo Association/Ritchey Tags World Finals Rodeo took place in Pawhuska, Oklahoma this weekend. The ladies competed over the course of two days to determine the champion women’s ranch rodeo team. This event was a perfect blend of style and grit as the ladies competed as a team to earn points throughout the season....

Wrangler Bottles New Fragrance In Collaboration With Tru Western

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October 21, 2023
 Wrangler® and western fragrance trailblazer Tru Western announced today the launch of Wrangler Original Cologne and Perfume. Rolling out in time for the holiday shopping season and rodeo’s biggest event of the year, the Wrangler National Finals Rodeo, the new line of scents from two leaders in the western industry is carefully crafted to embody the rugged confidence...
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