fashion

As the National Finals Rodeo (NFR) approaches, Western fashion followers and rodeo fans alike eagerly anticipate the stunning looks from the girls that know how to style .One of our favorite western fashion influencers, Brianna Purvis just finished her “7 Days of NFR” on instagram featuring the classic Rocking Rhona Boutique. These classic looks gives...

As we watched the excitement of the CMA’s unfold yesterday evening, our COWGIRL covergirl Lainey Wilson emerged as the first woman to receive CMA’s Entertainer of the Year award since 2011 including 2023 Vocalist of the Year (for the second year in a row) and 3 additional awards. With an impressive track record of nine...

Durango® Boots, a division of Rocky Brands, Inc. and leading Western boot brand, will donate a percent per pair of Pink Ribbon Boots to the Stefanie Spielman Fund for Breast Cancer Research at The Ohio State University Comprehensive Cancer Center – Arthur G. James Cancer Hospital and Richard J. Solove Research Institute (OSUCCC – James)....

In the heart of the country music world, a star has been born, and her name is Lainey Wilson. Lainey has stolen the hearts of so many with her role on Yellowstone and her single “Things a Man Oughta Know” and knocking down closed doors with her already impressive accomplishments. The 2023 People’s Choice Country...

Global denim brand and the leading authority in western fashion, Wrangler® today announced its collaboration with Mattel, Inc.’s Barbie, the #1 fashion doll brand inspiring a cultural phenomenon. The Wrangler x Barbie collection celebrates two brands with similar heritage, united in the desire to encourage women and girls to be strong, confident, free and fearlessly...

As September ushers in cooler mornings and evenings, it’s the perfect time to revamp your wardrobe with Wrangler’s pattern styles. These stylish offerings will not only help you make a statement for the remainder of the month but also have you well-prepared for the upcoming fall season. Wrangler X Fender Women’s Lace Up Westward Jean...

Cowgirl is a celebration and recognition of the spirit of the American cowgirl – a spirit embodied by women who are strong, confident and resilient. Whether through farming and ranching, arts and culture or equine sports, the spirit of a cowgirl shines through women from diverse backgrounds who share a passion for the Western way...

Durango® Boots, a division of Rocky Brands, Inc. kicks off the second annual celebration of its ‘National Day of the Cowgirl’ with a newly formed $30,000 undergraduate scholarship. The scholarship will be awarded to a young woman that is pursuing a western degree and will be executed in partnership with the Dude Ranch Foundation. National...