COWGIRL Magazine will join forces with Wrangler and country music sensation Lainey Wilson in a magazine giveaway promotion during Wilson’s four performances at the Virgin Hotel Theater in Las Vegas, December 13-16, 2023.
The four-night Wildflowers & Wild Horses Presented by Wrangler concerts take place at the tail end of the Wrangler National Finals Rodeo and has been sold out for months.
Wilson is featured on the cover of COWGIRL’s November/December issue with an in-depth article by Wendy Wilkinson. COWGIRL and a team of Wrangler clad models will help distribute the free copies to concert goers at the finale of each of the four performances.
Wilson became the face of the Wrangler brand’s fall/winter 2023 women’s collection featuring jeans, tops and jackets and has been supporting the brand via campaign imagery, social media content, onstage denim exclusivity and select meet and greet appearances.
Earlier this year, Wilson posed for an exclusive photo essay for the COWGIRL cover and article which is currently on newsstands nationwide.