Every cowgirl has that one favorite hat she wears, whether it’s a good luck charm while riding or just an old faithful that pairs well with everything. Figuratively speaking, in life cowgirls actually wear numerous hats: rodeo mom, business woman, ranch wife, horse trainer and even Saturday night social butterfly.
Recognizing from her own experiences that cowgirls carry numerous roles and responsibilities and fashion cannot be a one-size-fits-all style, Ryley Wimer established online retailer Savannah Sevens as a place where traditional western wear merges with current trends. Now in its 10th year, Savannah 7s is known industry-wide for supplying women with a variety of elevated apparel, accessories, footwear and handbags to fit their ever-changing lifestyle.
“When I was younger, I wasn’t finding a place to shop that offered a full line of clothing – I was having to go to one store for my rodeo wear and several other stores for more mainstream clothing,” Wimer recalls. “I just felt like there needed to be a venue for women where they could find both heritage and trendy pieces, and learn how to bring the two styles together. It was a niche market that no one had honed in on yet and I was excited to provide that solution.”
A native of Brookville, Kansas, Wimer started Savannah 7s as a side hustle with the help of her family in 2013. It grew from a modest basement operation to a full-time business with a large-scale merchandising center, staff and shipments going worldwide. Wimer attributes the popularity and steady success of Savannah 7s to its fresh take on western fashion and its ability to maintain that authenticity as it’s grown over the years.
“From day one, it was important to me to offer something different and distinctive from what every other retailer was doing,” said Wimer. “Through the years, we’ve created collections that have a specific Savannah 7s look and because we’ve stayed true to our style and vision, customers know what to expect and appreciate that consistency.”
When Wimer is looking for brands to carry, she always considers the product’s quality. Whether a customer is wearing an item for working, riding or fun, she wants it to be durable enough to last for many years. She also searches for those practical pieces that every cowgirl needs in her closet from trusted companies in the western industry. Then, she lets fashion do the talking and chooses items inspired by current runway and magazine trends.
What Savannah 7s and Wimer is most known for is how she brings all of her selected styles together. The ease at which she unites city and country is what captures customers’ attention. Incorporating a pair of tall cream Ariat boots with black leather shorts seems effortless and chic; or mixing a turquoise concho belt with wide leg 90’s style denim feels classic with an updated twist. Each of the products on the Savannah 7s website and app are shown merchandised the way Wimer would wear them, making it easy for shoppers to understand how to assemble a complete look.
“We want to be your personal stylist,” said Wimer. “From checking the quality and integrity of each piece before it ships to snapping hundreds of photos every week of our new arrivals styled head-to-toe, we want customers to have the best purchasing experience possible.”
Wimer has put together three outfits for Cowgirl Magazine readers that define Savannah Sevens characteristic style, where the function of traditional western wear meets the modernity of mainstream fashion.
The Safford, a natural-colored ribbed tank, is the perfect elevated basic and is shown underneath The Pateros, an eye-catching Tasha Polizzi southwestern duster with fur trim. Complete the look with The Coyte, a high rise, wide leg jean, gold jewelry, and instead of a typical cowgirl boot, try these suede Frye clogs, called The Rocklin.
The Patoka is an avant-garde structured top that provides a fashion forward vibe while giving a nod to the old west corseted saloon girl style. It’s paired with high rise, wide leg denim called The Stran and finished with sophisticated western pieces like The Sonora leather fringed handbag and The Portola turquoise-embellished buckle along with your favorite cowgirl hat and boots.
Find your cowgirl cool in this relaxed, long shacket called The Oacoma that features a southwestern pattern and can be layered with any comfortable basic, shown here with The Hazel. Add your favorite western ball cap like The Kimes Denton, street-ready leather sneakers like Bed|Stü’s The Bowies and distressed denim like The Trace High Rise 90’s Wide Leg. Finish with a pair of sunnies and a shoulder bag with western detail like The Corvallis.
Shop these looks and all of the Savannah 7s collections here. Download the Savannah 7s app and receive 20% off your first in-app purchase. New collections arrive every Monday, Wednesday and Friday; sign-up for VIP access to view the apparel early before it drops here.