As the sun rises over the California desert, the excitement at Stagecoach is palpable. Known as the country sibling of Coachella, this festival is set to welcome a record-breaking crowd this weekend near the sunny stretches of Palm Springs. But it’s not just the music that’s drawing in the masses—this year, Wrangler is turning up the Western heat with a fun denim twist.

Meet the “Canadian Tuxedo”—a denim-on-denim style that has become synonymous with rugged charm and casual flair. Wrangler, a proud partner of Stagecoach, is calling all cowboys and cowgirls to partake in the Wrangler Double Denim Showdown this Saturday, April 27. The goal? To set a new Guinness World Record for the “largest gathering of people wearing double denim.” It’s a record-breaking attempt that promises to be as fun as it is unforgettable.

Don’t miss these denim styling ideas from the latest issue of COWGIRL!

Nestled in the heart of the festival, the Wrangler Ranch Bar & Lounge offers a cool retreat within the HonkyTonk Dance Hall. Here, festival-goers can escape the desert heat, enjoy a cold drink, and maybe even practice their two-step before the big showdown. It’s the perfect spot to embrace the full Western experience while mingling with fellow denim enthusiasts.

Still looking for your perfect Stagecoach outfit? Check out our Stagecoach Outfit Guide!

Wrangler’s involvement in Stagecoach is deeply rooted in the brand’s identity, which celebrates rodeo, ranching, and, of course, country music. By partnering with the festival, Wrangler not only deepens its connection to the country music scene but also continues to build its impressive roster of brand endorsements. Stars like Lainey Wilson, Cody Johnson, Jon Pardi, and George Strait embody the spirit of Wrangler, bringing authenticity and heart to every performance.

Whether you’re aiming to make history or just soak in the concert, Wrangler’s Double Denim Showdown will definitely elevate your Stagecoach experience. See what else Wrangler has been up to with this Wrangler collaboration for outfit ideas!

The Spring 2024 STAUD + Wrangler collection showcases new silhouettes, materials, and shades perfect for the season, along with updates to popular styles from the previous collection. Featuring essential denim pieces designed to elevate everyday wear and enhance the ultimate capsule wardrobe, this collection includes knit tops, dresses, and a Bermuda Short tailored for warmer weather. The color palette introduces refreshing pops of white, mid-blue, and a new buttery yellow story.

Among the returning favorites are the Loose Jean and Biggest Jean jacket, now available in new shades complemented by STAUD’s signature belt loop details.

Click here to view the initial collection.

The new Wrangler x Diamond Cross Ranch collection features seven graphic tee designs you’ll want to keep on repeat this spring. Perfect for a casual look with leggings, or dressed up with fun denim and accessories. Diamond Cross Ranch is known for their fashion-forward look while supporting the ranching and Western community.

From Wrangler:

Diamond Cross Ranch has been an iconic cornerstone of Teton County for more than a century. The Long family, now in their fifth generation of running the ranch, has a rich history rooted in Western heritage. 

This exclusive collaboration features seven unique t-shirt designs that capture the essence of the Diamond Cross Ranch and the Wild West. Crafted with Wrangler’s commitment to quality and comfort, these tees are the perfect piece for lovers of the rugged beauty of the American West. 

Shop the full line of tees on wrangler.com.

As the weather warms up, we’re embracing lighter layers and familiar pieces to help us comfortably transition to spring. Nothing says laid back style like a fun graphic tee and the new Wrangler x Diamond Cross Ranch collaboration has the cutest designs. Featuring the popular graphic style Diamond Cross Ranch has become known for, each tee highlights Western scenery and sayings we’re loving for a comfortable statement piece.

Check out some of the designs!

Shop all available Western styles on wrangler.com.

Here are our top picks for denim styles to rock on this day of love because, as the saying goes, two Wrangler butts are better than one – or so they say!

Women’s Cowboy Cut Slim Fit Jeans $54.99

Every girl needs the tried and true slim fitting jean. We can even agree that some distress to the jean is a tasteful fit and can totally be elevated by adding some booties and a cute blazer for a night out with your man.

Cowboy Cut Work Western Rigid Denim Long Sleeve $39.99

When we tell you, if your man does not have this specific button down, add to cart immediately. The button down comes in different shades and it will make you have heart eyes all night!

Woman’s Wild West High Rise Jean $69.97

The perfect jean to mix with some casual shoes and a leather jacket or adding an additional denim jacket for the “denim tuxido look” with shortie boots and a cowboy hat.

Woman’s Flare Red Overalls $49.97

To all of our comfy, casual but still in the mood to celebrate the holiday fit. These overalls are peak in any wardrobe and definitely add a flair to your Valentines Day.

Elevate your wardrobe with Wrangler – your one-stop destination for denim at its finest! Explore a diverse range, including jeans, dresses, jackets, and beyond. Click here to discover your Valentines Day style!

Country music star Cody Johnson continues to raise awareness and support for the Western way of life through his music and most recently, his golfing. Supporting the Different Day Foundation, this event raised funds to support the foundation’s efforts to empower and support women as they overcome and heal from the system of exploitation. 

In reflection of the event’s success, Cody and his wife Brandi stated, “We’d like to express our profound gratitude to the Western community for always showing up and supporting variable efforts throughout the industry.  Thank you to our team for a flawless job organizing, and the participants for giving your time and treasure.  We look forward to seeing everyone again next year!”.

Bringing smiles to children’s faces across the country, Resitol’s Cowboy’s Who Care Foundation aims to brighten young children’s lives through the most iconic symbol of the West– a Resitol cowboy hat. The organization is dedicated to providing smiles, support, and free new, specially-made cowboy and cowgirl hats to boys and girls across America with cancer or other life-threatening illnesses. 

The Wrangler Bucking Cancer program supports a variety of 501c3 cancer charities tied in with rodeo or western events,  for the Cody Johnson Charity Golf Tournament Wrangler chose to support the Golden Circle of Champions supporting Pediatric Cancer.  

President of Wrangler, Allen Montgomery reflected on the success of the inaugural charity event, “What a great kick-off to our annual  Cody Johnson Charity Golf Tournament. The Western industry came through for the charities we support and had a great time doing it. Wrangler is honored to be a part of such a great event and looks forward to making it bigger next year.” 

Club Collar Wool Jacket

Pendelton Woolen Mills

$278.80 on Amazon

How stylish is this long wool coat?! This pattern is to dream for! Not to mention, Pendelton wool is known for keeping you warm and chic when it matters most.

Relaxed Fit Girlfriend Denim Jacket

Wrangler

$61.99 on Amazon

Sometimes all you need is a heavy, oversized denim jacket. Perfect for layering and adding the perfect touch of warmth and style this season.

Ideal Down Coat

Ariat

$169.95 on Amazon

Built for comfort and style, this trendy down coat is a must-have for blistering, blizzard conditions. Not to mention, this sleek coat is the perfect transitioning piece from the barn to town!

Classic Sherpa Lined Trucker Jacket

Levi’s

$67.95 on Amazon

Retro looks like this stylish sherpa and leather jacket have never been more in. Stay warm and stylish in any weather conditions!

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But the look didn’t stop there – Emma was dripping in turquoise from her shirt, to her jeans, to even a customized pair of boots featuring, you guessed it – even MORE turquoise! We can’t think of a better way to represent New Mexico.

We think Molly & Gidget nailed this look. Wishing Emma luck during Miss Rodeo America!