Wrangler Spotlights International Women’s Day With New “For the Ride of Life” Promo Video

|

With the brand’s history rooted in Western culture, female rodeo athletes have paved the way for young women around the world, and Wrangler has been with them every step of the way. Wrangler denim is built to last, made with superior durability, quality, and craftsmanship in mind, meaning it can withstand even the toughest rodeo events. Wrangler is proud to outfit some of these amazing female rodeo athletes, including barrel racer Nellie Miller and breakaway roping champion Madison Outhier. Today, Wrangler works to encourage the future of women in rodeo by backing these athletes, as well as donating performance pieces to young girls to help them embrace the cowgirl spirit.

Today, the brand launched a unique promo video to celebrate their western roots while also aligning with International Women’s Day. The video highlights the beautiful story of a trick rider learning to overcome challenges to succeed at Three River, California’s Riata Ranch, which specializes in training young women in trick riding. Riata Ranch believes that today’s youth are tomorrow’s future. The non-profit organization mentors and empowers young women to become confident leaders, develop strong work ethic, and realize their passions. 

“Working with Wrangler was a natural fit for Riata Ranch due to our similar mission and values, and with both Riata Ranch and Wrangler being rooted in western heritage,“ says Riata Ranch owner Jennifer Nicholson. “Being able to create this video in alignment with International Women’s Day with such an established brand in the western space allowed us to really highlight what Riata is all about: empowering young women to grow into confident leaders through hard work, determination and commitment.”

Read More

Cloudy Engagement Photos For The WIN!

Cloudy Engagement Photos For The WIN!

These impromptu cloudy engagement photos were squeezed in in an hour right before an early June thunderstorm that quickly hit the southern Laramie range and western Laramie County. In typical Wyoming summer fashion, clouds will build and disperse rain and hail and...

Related Posts

Casa De Myers House: Your Pinterest Home Dreams

Casa De Myers House: Your Pinterest Home Dreams

Welcome to Casa de Myers Ranch, where the spirit of the Old West meets modern luxury on 1500 acres of picturesque Texas landscape. This extraordinary home has captured the hearts of many, becoming a fan favorite in the western industry and a staple on Pinterest boards...

Beyoncé Makes History with a Number One Country Song

Beyoncé Makes History with a Number One Country Song

Beyoncé, known as the iconic powerhouse of pop, has once again left an indelible mark in music history, this time taking a leap into the realm of country music. Her latest hit, "Texas Hold Em," has soared to the top of the country music charts all while trending on...