Without a doubt, the landscape of the Western industry has changed. It has become modernized and digitized to an extent that has not been seen before. Behind the scenes and in front of the audience, the dominating factor is a force of females. This surge of young women is determining what you see, hear, purchase, and admire, and is emerging as a force worth reckoning with.

COWGIRL’s mission is to seek out and publicly recognize these young women who are making a name for themselves in the Western industry. Whether they be corporate executives, professional athletes, media professionals, or working cowgirls, we aim to bring them to light to show the industry just how vital these young and talented women are to our industry. We also aim to create and grow a network of individuals who can serve as role models and mentors for the future leaders of our industry. 

  • cowgirl 30 under 30
Left to right: COWGIRL 30 Under 30 Class of 2021 at the Wrangler Bubbles and Blue Jeans Reception at The Cowboy Channel Studios in Fort Worth, Texas; COWGIRL 30 Under 30 Class of 2020 on the stage at RFD-TV's The American Rodeo in Arlington, Texas during Wrangler's Bubbles and Blue Jeans Reception. Photos by Ken Amorosano.

COWGIRL will once again honor 30 women who are 30 years of age or under and have shown significant dedication to the Western industry. The application is open to anyone in the Western industry who meets the following requirements:

Applicants must …

  1. Be female 30 years of age or under as of December 31, 2021.
  2. Be a career professional within the Western industry.
  3. Have worked, performed, or competed in the Western industry for at least two years.
  4. Show a significant dedication to the Western industry.
  5. Provide at least one letter of recommendation from a colleague that also works in the Western industry.
  6. Have completed and submitted the COWGIRL 30 Under 30 application form.

The COWGIRL 30 Under 30 Class of 2022 application can be accessed here.

Applications will be open on August 15, 2021, at 12 AM MST and close on October 15, 2021, at 11:59 PM MST. There is a $125 Application Fee to submit.

Once selected, the 30 young women will be featured in COWGIRL, will be invited to Wrangler’s Bubbles & Blue Jeans Reception and Honoree Presentation at the Hotel Drover in Fort Worth, Texas on Friday, March 4, 2022, and will receive personalized awards from a few amazing sponsors! 

Follow along with COWGIRL on Facebook, Instagram, and Twitter for more news and updates regarding COWGIRL 30 Under 30!

COWGIRL 30 Under 30 is sponsored by The Cowboy Channel, Wrangler, Montana Silversmiths, Durango Boots, Charlie 1 Horse Hats, and Cavender’s.

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