DURANGO AND THE PRCA INTRODUCE FIRST-EVER PRORODEO BOOT COLLABORATION

Durango Boots and The Professional Rodeo Cowboys Association (PRCA) have come together to develop a collection of boots engineered for rodeo performance. After a much-awaited introduction, the PRCA Collection by Durango is available now at key retailers nationwide and online at prorodeo.com and durangoboots.com.

“We are really excited about the PRCA collection by Durango. This is the first time the PRCA has ever licensed a boot product and it is a natural fit with Durango. The quality, finish and durability of these boots are second to none. These are boots our members and our fans will be proud to wear and our team is proud to associate with Durango on the release of this collection,” said Tom Glause, CEO of the PRCA.

The first ProRodeo boot collaboration of its kind, the PRCA Collection by Durango features hand-crafted boots with superior comfort, premium leathers, and a low ground feel–tested and approved by world champion Team Durango athletes. Each boot is branded on the inside shaft and on the outsole with the PRCA ProRodeo logo and will be in brand new packaging.

“As a national sponsor and partner of ProRodeo and the Official Boot of the NFR, we are elated to join forces with the PRCA to launch this brand-new collection of premium boots,” said Erin DeLong, marketing manager at Durango. “This collection is a new market segment for our brand and elevates our commitment to rodeo athletes and their sport with elite quality footwear.”