Durango® Boots, the Official Boot of the AAQHC, along with The Professional Rodeo Cowboys Association (PRCA) will unveil and sell their new collection of PRCA boots engineered for rodeo performance at Congress (September 26 - October 22, 2023), through their retailer partner, Rod’s True Western. The PRCA collection was designed, developed, and approved by Durango®’s world champion Team Durango® athletes.

The PRCA Collection by Durango® is hand-crafted with superior comfort, premium leathers, and a low ground feel. Each boot is branded on the inside shaft and on the outsole with the PRCA ProRodeo logo and will be in brand new packaging. Product (MSRP range: $330-$655; men’s sizes 7-12, and narrow width sizes 9-12) will begin to deliver to key retailers nationwide and on prorodeo.com and durangoboots.com in early 2024.

“For our first year as the Official Boot of the All-American Quarter Horse Congress, it’s a perfect opportunity to feature this exclusive product collection at Congress where industry clientele, athletes and influencers will be present to share in the excitement and purchase their own pair,” said Erin DeLong, marketing manager at Durango®. “This collection represents and elevates Durango®’s commitment to rodeo athletes and fans with best in class, elite quality footwear.”

Paul Eaves, Team Durango® Athlete and 2X World Champion Professional Team Roper Heeler shares his excitement for the PRCA collection, stating “I swear when I put them on, I felt like I had already been wearing them for two months. There is literally no break in period. They have a more handmade custom look, which I absolutely love and are noticeably more comfortable. These are the boots that I want to wear.”

Click here to view more about the the new PRCA boots!

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