Karlee Peterson Returns To CowboyChannel & CowgirlChannel As Creative Director

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Karlee Peterson returns to Cowboy Channel and Cowgirl Channel as Creative Director. After many successful years as a producer at Cowboy Channel and growing the Western Sports Roundup TV show, she went to Bass Pro to showcase her talents there before returning to her rodeo roots.

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“I recently returned to Cowboy Channel after accepting a role with Bass Pro Shops as their Content Producer the past year. As a firm believer in consistent education, I knew the Bass Pro opportunity would teach me an entirely new skill set that I needed to grow as a Producer. 

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“Now back as the Creative Director for both Cowboy Channel and Cowgirl Channel, the combo of previously producing for Cowboy Channel, and recently managing photoshoots for Bass Pro; it set me up perfectly to lead the team in launching Cowgirl Channel and expanding our coverage to new lengths on Cowboy Channel. Had I not learned the importance of paying attention to the smallest details and creating a plan that truly sets my team up to succeed, I wouldn’t be able to hold this position the way I needed to. 

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“Rural Media Group has recently made so many headlines from Cowboy Channel extending the PRCA Deal and going international with Canadian & Brazilian Rodeo to Cowgirl Channel officially launching the new weekday show, Women’s Western Sports Roundup. Our central focus has always been rodeo. We are in a position to grow our coverage both for rodeo & beyond now with both networks showcasing different associations along with the lifestyle of the western industry. Along with the new shows, I am enjoying working with the sales team and meeting the clients to ensure their sponsor dollars are used in the most creative & effective way.

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“We are working towards more now than ever before and only foresee that continuing to grow in the future. People and TV are my passion, it makes me smile when a team member comes to me with a new idea and wants guidance executing. I have major goals for both networks, I know my team has their own personal goals and so does the industry, I am confident working together we can make all of them happen.” –Karlee Peterson, CowboyChannel & CowgirlChannel Creative Director

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