cowgirl empowered

After discovering an unwavering love for horses during her youth in Arizona, Jaimie Stoltzfus earned a degree in Ag Business and Equine Science from Colorado State University.  Post-grad, she explored equine therapy and moved to Montana with her husband to facilitate training workshops.  There, she met Tammy Pate, whose revolutionary event would call her back...

Megan Odell has seen her garments strutted down the red carpet and ogled over at the CMA Awards, and she only wants more. Her first professional position put her in Greeley, Colorado, where she began her fashion journey designing for Miss Rodeo Colorado. After meeting Trent Johnson of Greeley Hat Works, she began designing hats...

When Erin DeLong took her first marketing class in college, she was hooked.  After getting her B.S. in Marketing and Public Relations from Mount Vernon Nazarene University, she ultimately found her place as marketing manager for Rocky Brands’ Durango Boots. DeLong took part in making Durango Boots the presenting sponsor of RFD-TV’s The American Rodeo,...

Texas-born Callie Tice grew up in Southlake, just northeast of Fort Worth, where she was surrounded by horses from an early age. Following her high school graduation, she entered the workforce, leaving her less time to ride. After finding her way into sales and advertising, she discovered COWGIRL when her mother got a gift subscription. ...

COWGIRL magazine will premiere its COWGIRL Empowered interview vignettes within The Cowboy Channel’s new series, RanchHer, beginning in January. The two-minute vignettes, which will be part of each new episode, feature the powerful women as portrayed on the cover and pages of COWGIRL magazine. In addition to providing new episode vignettes of COWGIRL Empowered, COWGIRL...

With 250 retail stores and a huge online following, Boot Barn is everywhere, partly due to the determination, creativity, and work ethic of Creative Director Isha Nicole and Chief Merchandising Officer Laurie Grijalva. Both women knew they wanted to work in an artistic field early on, Laurie being drawn to the business side and Isha...

Growing up in Oregon, Jones was surrounded by the Western lifestyle from a very young age.  She started riding when she was just 3, and went on to ride dressage, hunter-jumper, 4-H, barrel racing, and all-around horses.  Her skills earned her a spot riding horsemanship and reining horses for Texas Christian University’s women’s equestrian team. ...

For Jackie Randall, the secret to success—regardless of whether it is business, personal, or in any other context—is simple; family.  Between her strong-knit family upbringing to her supportive husband and children, her relationships have shaped her into the driven businesswoman she is today. Three years ago, she joined the Cavender’s team and it brought her...