Take A Sip Of Cole Hauser's New Coffee Brand!

One of our favorite TV cowboys, Cole Hauser, has a new coffee brand! Free Rein Coffee Company is inspired by the cowboys and cowgirls who wake up before the dawn. Not because it’s easy, but because it’s hard.

Hauser shared on Instagram, "I've grown up around cowboys my whole life. And I can tell you, there's nobody on earth who works harder. Free Rein is for anyone who gets up and works like a cowboy, gets up and chases a dream, or gets up and just feels like having a damn good cup of coffee. So get up and get after it. Dreams don’t work unless you do."

While it's not launching until this fall, we love the concept and are looking forward to trying the product! Have you seen what else he's been up to? He's signed on to do more Westerns during his time off from Yellowstone, including a new role in Dead Man’s Hand.