Katie Armstrong

Lucchese, the 140-year-old bootmaker and Western lifestyle brand, announced August 30, 2022 their partnership with Texas A&M Athletics and University of Texas Athletics to be the “Official Boot Sponsor” for both historic Texas university athletic programs. All three institutions have a storied history of more than 140 years in the Lone Star State. The three-year...

Justin Boots kicked off football season by surprising the newest TCU Showgirls with their iconic custom cowboy boots. The nationally-acclaimed TCU Showgirls, the Horned Frogs’ dance team, have been wearing custom Justin Boots as part of their uniform since 2010. The signature white boot has a purple “TCU” inlay on the upper and elegant purple...

Crocs + Boots = Croots. Simple enough, right? This might be the most ingenuitive footwear we’ve seen since Tony Lama’s Teny Lama! Crocs have been a pretty present thing in a lot of closets for a few years now. Whether they’re your “run outside shoes real quick” or you have multiple colors and wear them...

Mainstream fashion frequently takes inspiration from the Western industry and we love to see it! Whether it’s traditional footwear brands using something similar to a boot design, placing the toe bug stitching on a garment you might not usually see it, or using denim to your heart’s desire, we love it all. The French luxury...

Owner of Hippie Cowgirl Couture, JJ, is making the statement that turquoise is the new pink in this Barbie photoshoot and we couldn’t agree more! Having flashbacks to the Tyra Banks movie, Life Size, just yet? We definitely are! Love Barbie? Click here for more!

The American Quarter Horse Association is proud to announce a partnership with Of The West, the official job platform of AQHA. Of The West is a multi-faceted platform focused on bringing together job seekers, employers, services, and tradespeople serving all areas of the agriculture and western industries. “We are so excited to partner with Of The West...

The jaw clips have officially made a comeback from the 90’s and we are here for it! @cattlecait on Instagram is taking advantage of this jaw clip craze by sprucing them up a bit with tooled leather! These are definitely THE accessory to have right now if you’re a western fashion gal! Click here for...

Think Pink with this lineup from Liberty Black Boots! With four different style options, there’s something to go with every Elle Woods inspired western outfit here! We love the fringe and ponchos to be a statement piece with just about anything you wear! The mid-calf with fringe is perfect for shorts and shorter skirts and...

In its 75th year, the brand is building on its established heritage in sports with a collection that embraces the next generation and promises to be the perfect game day uniform for college fans across the country. The Wrangler Collegiate Collection is launched in the brand’s 75th year. The brand is building on its established...