Fashion

Know what to wear? We do! We show you the latest trends in cowgirl style and fashion from every corner of our Western world!

Denim in the Desert: Wrangler's Double Denim Showdown at Stagecoach

3 hours ago
As the sun rises over the California desert, the excitement at Stagecoach is palpable. Known as the country sibling of Coachella, this festival is set to welcome a record-breaking crowd this weekend near the sunny stretches of Palm Springs. But it’s not just the music that’s drawing in the masses—this year, Wrangler is turning up...

Sneak Peek In Lainey Wilson's Charlie 1 Horse Design Journal

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1 day ago
Just when we thought we couldn’t get any more excited about Lainey Wilson’s collaboration with Charlie 1 Horse Hats, we saw inside her design journal! This is an exclusive, trendsetting collection that marries the soul of country music with the spirit of Western wear. Keep scrolling to get a look at her designs. Each hat...

Spring Into Style: Cavender's Blooms With Fresh Fashion Picks For The Season

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April 24, 2024
If you’re like me, you are probably looking at your closet and wondering what to wear this spring. Get ready to rock spring in style with Cavender’s! We’ve got everything you need to jazz up your wardrobe, from cool graphic tees to denim vests and distressed jeans, for all of the fun warm-weather events you...

Stagecoach Bound: Creative Outfits To Pack This Weekend

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April 24, 2024
Need a little outfit inspiration for Stagecoach this weekend? Don’t worry, we have you covered! Stagecoach fashion is all about mixing country classics like cowboy boots, bandanas, and hats with funky touches of festival style. Don’t be afraid to step outside the box with a mix of accessories unique to your personal style! Check out...

COWGIRL First Look: Arena Ready, Felt Year-Round, and Denim Fresh

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April 24, 2024
Arena Ready High quality button downs are an essential part of the cowgirl uniform and no one does them quite like Cruel Denim. Breathable fabrics and stylish prints are perfectly on point for the season ahead with warm days spent horseback. cinchjeans.com Felt Year-Round JW Brooks has a knack for creating sharp, classic style. By...

Roads Less Travelled

Stroll down memory lane into the Golden Era of Western fashion. Crisp cuts of denim accented with leather, silver, and touches of vintage detailing bring forth a feeling of timeless Western appeal.
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April 23, 2024
Photographed by Ken Amorosano Curated and Styled by Andrea Thorp Hair and Makeup by Julie Koeth Crew Chief: Carly Billington Stroll down memory lane into the Golden Era of Western fashion. Crisp cuts of denim accented with leather, silver, and touches of vintage detailing bring forth a feeling of timeless Western appeal.

Race Day Ready: The Derby Days Collection By Judith March

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April 23, 2024
Heads up, Derby Day is just around the corner! Nothing says fashion occasion quite like the Kentucky Derby. This equestrian event has its own signature style of one-of-a-kind hats, dresses, and accessories – and the louder, the better! In honor of the Derby spirit, brand Judith March has released a collection of preppy horse girl...

Western Lapels and Pins: Our New Favorite Accessory

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April 23, 2024
. From delicate jewels to intricate designs, these pins are the perfect accessory to any cowgirl chic outfit! Make a statement of positivity and encouragement with these darling pins from Lindsay Branquinho’s shop, Favour. Featuring the line ‘Fortune Favours The Brave, ‘ these darling pins are the perfect positive addition to any outfit! How cute...

STAUD And Wrangler Unveil A Second Collaboration For Spring 2024

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April 22, 2024
STAUD and Wrangler, both renowned names in American fashion, have announced the launch of their second collaboration for Spring 2024, following their highly successful debut in Fall 2023. This denim-centric collection blends STAUD’s contemporary Americana style with Wrangler’s iconic Western heritage, presenting a fresh interpretation of denim classics that embodies modern sophistication and timeless charm....
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