The fifth annual Wrangler COWGIRL 30 Under 30 Empowered Gala was nothing short of a resounding success after 30 amazing honorees from around the nation descended on the Fort Worth Stockyards in the largest gathering ever for the 5-year-old celebration. The Class of 2024 Honorees were treated to a weekend full of events, fashion, and fun, to celebrate their accomplishments.

Needing to accommodate the 300 seated guests for the Gala, Tannahill's Music Hall on Mule Alley with its enormous stage and ballroom was converted into a dream setting where guests dined on a curated menu by Tannahill's owner and celebrity Chef Tim Love.

Second Rodeo Pre-Event Gathering

The events kicked off Thursday evening with an informal gathering of 2024 Class Honorees and past year Alumna at Second Rodeo Brewing, the popular honky-tonk on Mule Alley.  The gathering served as an opportunity for past and present honorees to meet one another as well as Team COWGIRL 30 Under 30.

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Double D Ranch's Mitchell Franz, COWGIRL Sales Director, Callie Tice, Durango Boots Marketing Manager, Erin DeLong, and COWGIRL Brand Manager, Geena Marcuzzo.
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Class of 2024 Honorees Tyler Schuster and Andrea Thorp.

Durango Boots Icebreaker Brunch

Formal events kicked off Friday Morning with the Durango Boots COWGIRL 30 Under 30 Icebreaker Brunch, hosted by the brand's talented Marketing Manager, Erin DeLong, a COWGIRL 30 Under 30 Alumna herself, who brought the honorees on a journey of empowerment.  Brand endorsees including Lisa Lockhart, Jordon Briggs, Josie Conner, and Stevi Hillman, addressed the honorees with messages of success and encouragement, after which honorees picked up overstuffed "Goody Bags" with items provided by program sponsors.

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Durango Boots Marketing Manager, Erin DeLong address the COWGIRL 30 Under 30 Class of 2024.

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Durango Boots Endorsee and legendary Barrel Racing Champion, Lisa Lockhart.

Corral Boots Gifting Presentation

After the brunch honorees headed next door to Second Rodeo Brewing for a presentation by Guadalupe Lozano at Corral Boots whose gifts to the honorees included their new line of hats plus a fascinating new boot that changes color in the sunlight.

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Corral Boots gift presentation and Second Rodeo on Mule Alley.

Wrangler Stockyards Store Shopping

Burning the candle at both ends, the Class of 2024 made their way over to the Wrangler Stockyards store, where gift shopping was the name of the game. In addition the the coveted personalized Wrangler Denim Jacket received by each honoree, Wrangler's goody bag was chock full of gifts, including gift certificates for use in their Stockyards store.

Wrangler COWGIRL 30 Under 30 Empowered Gala

The Friday Night Gala commenced with a standing room only champagne reception hosted by Charlie 1 Horse Hats. C1H Brand Manager Sadie Noblitt, another 30 Under 30 Alumna, created a special drink for the evening, a Charlie’s Angel, that guests enjoyed before and after the Gala.

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Wrangler COWGIRL 30 Under 30 classic pocket ice sculpture.

Inside the Music Hall, host Stephanie Quayle kicked off the program by introducing Montana Silversmith’s Judy Wagner, who gave a heartwarming keynote address and was recognized with the inaugural COWGIRL 30 Under 30 Lifetime Achievement Award. Wrangler’s Robin Rich, who was scheduled to present the honor, was sidelined from the event due to cancelled flights during a weekend were many honorees and guests suffered delays and cancellations due to severe weather.

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COWGIRL Publisher Ken Amorosano with Host Stephanie Quayle, presents Judy Wagner with the COWGIRL 30 Under 30 Lifetime Achievement Award.
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Each of the honorees were invited to the stage to give an acceptance speech in front of friends and family, all interspersed with video productions and comments from past alumna including Jordon Jo Hollabaugh, Katie Eason, Shaley Ham, Sami Jo Smith, and Amanda Devan.

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As the 30 Under 30 program continues to flourish, so does the web of connections between the past, present, and future.  Networking emerged as the standout theme throughout the weekend, evident in the enthusiasm shared among the honorees and attending alumnae as they formed new friendships grounded in a common purpose. This spirit of connection extended to our sponsors as well.  Unlike many events in our industry, this weekend offered direct interaction with program supporters, who actively participated in all social functions, even hosting their own receptions and presentations.

Saturday Morning Champagne Flight

On Saturday morning festivities began in earnest with the annual Cavender’s Champagne Brunch and Trunk show that their marketing master Jennifer Green so diligently coordinates every year to the delight of the honorees, their guests, and alumna.

The Cavender’s Brunch was just the beginning of Saturday’s events with Old Gringo Boots hosting a champagne reception in their beautifully appointed Stockyards store with a full team of hosts including owner Ernie Taut and operations manager, Patricia Simental on hand.

Double D Ranch also hosted a reception in their sophisticated Stockyards store to the delight of honorees who got to meet and mingle owners Audrey Franz, Cheryl McMullen, and of course, Double D photographer and all-around go-getter, Mitchell Franz.

The weekend was capped off with all honorees attending The American Rodeo and Post Malone concert at Globe Life Field in Arlington, all courtesy of Teton Ridge. The group and their guests also attended the Cowboys & Indians  Magazine/Boot Barn Grit & Glam reception at the stadium’s famous speakeasy, where guests enjoyed drinks and eats and posed for pictures among friends and new acquaintances.

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To empower is to provide fuel, and for COWGIRL 30 Under 30, that fuel is the boundless realm of possibilities.

A HUGE Thank You to our sponsors—Wrangler, Cavender’s, Charlie 1 Horse Hats, Durango Boots, Corral Boots, Montana Silversmiths, Old Gringo Boots, and Double D Ranch, whose invaluable support made dreams come true for 30 talented women.

Meet the COWGIRL 30 Under 30 Class of 2024

Check out all the night's looks on our Instagram!

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Wrangler‘s COWGIRL 30 Under 30, is sponsored by Cavender’s the Official Retailer, Charlie 1 Horse Hats the Official Hat, and Durango Boots the Official Boot, for COWGIRL 30 Under 30, with Corral Boots, Montana Silversmiths, Old Gringo Boots, and Double D Ranch.

Follow along with COWGIRL Magazine on Facebook, Twitter, Pinterest, Instagram, and the Official COWGIRL 30 Under 30 Website for more news and updates regarding COWGIRL 30 Under 30!

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