COWGIRL Empowered: Guadalupe Lozano

In an era where embellishments were scarce and crystal-studded cowboy boots were a concept yet to be explored, Guadalupe Lozano sensed an opportunity to introduce a game-changing element into the previously untapped market in her previous role at Swarovski.  

“Months of meticulous research, countless design iterations, and collaboration with skilled artisans culminated in creating revolutionary collections that merged the rustic charm of Western boots with the captivating sparkle of Swarovski crystals,” she recalls.  “My proudest moment, fifteen years ago, resonates with the fashion-conscious, reminding us that true innovation knows no boundaries.”

Now, as the Marketing Manager at Corral Boots, Guadalupe’s career has turned into a thrilling journey immersed in fashion and Western boots.  “Each step in my journey at Corral Boots has been fueled by a deep appreciation for the brand’s heritage and a commitment to celebrating the authentic spirit of our customers.  My objective is to bring to life the vision and mission of our Branding Director, Mafer Cuadra, in leading the marketing efforts of such an iconic brand.  It is an honor to be part of a team that empowers individuals to walk with confidence, style, and a touch of Western elegance.”

In the vibrant tapestry of life, there comes a moment when everything aligns perfectly, casting a radiant glow upon our existence.  “For me, right now is undoubtedly the best chapter of my life, brimming with boundless possibilities and a profound desire to become an unwavering example of love and discipline to my cherished son, Martin,” she explains.  “May my story serve as a reminder that life’s most precious treasures lie not in material possessions but in the indomitable spirit of love, the dedication to discipline, and the relentless pursuit of personal growth.”