Denim In The Desert: Wrangler's Double Denim Showdown at Stagecoach

As the sun rises over the California desert, the excitement at Stagecoach is palpable. Known as the country sibling of Coachella, this festival is set to welcome a record-breaking crowd this weekend near the sunny stretches of Palm Springs. But it's not just the music that's drawing in the masses—this year, Wrangler is turning up the Western heat with a fun denim twist.

Meet the “Canadian Tuxedo”—a denim-on-denim style that has become synonymous with rugged charm and casual flair. Wrangler, a proud partner of Stagecoach, is calling all cowboys and cowgirls to partake in the Wrangler Double Denim Showdown this Saturday, April 27. The goal? To set a new Guinness World Record for the “largest gathering of people wearing double denim.” It’s a record-breaking attempt that promises to be as fun as it is unforgettable.

Don't miss these denim styling ideas from the latest issue of COWGIRL!

Nestled in the heart of the festival, the Wrangler Ranch Bar & Lounge offers a cool retreat within the HonkyTonk Dance Hall. Here, festival-goers can escape the desert heat, enjoy a cold drink, and maybe even practice their two-step before the big showdown. It’s the perfect spot to embrace the full Western experience while mingling with fellow denim enthusiasts.

Still looking for your perfect Stagecoach outfit? Check out our Stagecoach Outfit Guide!

Wrangler’s involvement in Stagecoach is deeply rooted in the brand’s identity, which celebrates rodeo, ranching, and, of course, country music. By partnering with the festival, Wrangler not only deepens its connection to the country music scene but also continues to build its impressive roster of brand endorsements. Stars like Lainey Wilson, Cody Johnson, Jon Pardi, and George Strait embody the spirit of Wrangler, bringing authenticity and heart to every performance.

Whether you're aiming to make history or just soak in the concert, Wrangler's Double Denim Showdown will definitely elevate your Stagecoach experience. See what else Wrangler has been up to with this Wrangler collaboration for outfit ideas!