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Every Memorial Day weekend since 1969, the town of Bishop, nestled on the eastern slope of the Sierra Nevada mountains, comes alive with the annual presentation of Mule Days. The outfitters and packers of the region wanted an event to start off the packing season and the businessmen wanted to draw vacationers to the Owens...

Media maven Alexis Bloomer is launching a new podcast today! With Behind the Buckle, Alexis Bloomer is setting out to ask the tough questions of rodeo athletes. “I’s an unmatched look into the life and mindset of the men and women that paved our sport, both past and present,” wrote Alexis on Instagram. “We have...

Alexis Bloomer is an award-winning journalist, entrepreneur, and author with extensive knowledge in the media field. Her accomplishments include hosting her own stage show, reporting live from red-carpet events, hosting her own talk show on SIRIUS XM, and more. Now, she interviews professional rodeo athletes and musicians on the Wrangler Network and runs her own media company....

The legendary 142-year-old boot company entered a new partnership with the first 24-hour television network totally dedicated to western sports and the western lifestyle. As part of the multi-faceted collaboration, Justin Boots and The Cowboy Channel have exciting projects that lay ahead for 2021.  The partnership kicked off with Justin Boots as the presenting sponsor...

Earth Day is April 22nd. It might look a little different this year, but there’s still plenty you can do for the environment while staying at home! Spend time outside Appreciate the Earth for Earth Day! Grab a blanket and sit in your yard, hit some golf balls, feed your animals… anything you can do...

Melody Hames, known as the Horse Barber, clips artwork into the hair of horses. This isn’t your average clip job though. Her creative designs can be seen as a work of art. She first began clipping on her pony as a nine year old girl. Nowadays, she encourages others in the industry with educational seminars...

Celebrating its 126th annual season, Cheyenne Frontier Days honors its authentic western roots each year with the world’s largest outdoor rodeo and celebration of Western heritage. A festival unlike any other, this 10-day event draws many professional level contestants from across the country to compete in its fast-paced rodeo for more than $1M in cash...

Double D Ranchwear joined with Peyote Bird Designs of Santa Fe to create the DOUBLE D RANCH Jewelry Collection, divided into two assortments.  The Traditions Collection, based on vintage pieces inspired by DOUBLE D’s archives will feature heritage icons such as squash blossom necklaces, chunky turquoise cuffs, ketohs and signature earrings.  The Seasonal Collection will...

Most are familiar with actor Mark Wahlberg and his collection movies like The Family Plan. What you might not realize is that his daughter, Grace Wahlberg, is an avid equestrian. She competes in show jumping and does quite well! This young teen is very disciplined and has set her goals high. Big Dreams for Grace...

It’s so easy to fall in love with the beautiful model creations of Breyer. Their horses have such exquisite detailing. This holiday season adults and children alike can enjoy these fun model horses. Their new 2023 holiday collection has been released. This year’s prized Holiday Horse is the 27th in the collectible series. Breyer’s Holiday...