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National Day of the Cowgirl is a celebration and recognition of the spirit of the American cowgirl – a spirit embodied by women who are strong, confident and resilient. Whether through farming and ranching, arts and culture or equine sports, the spirit of a cowgirl shines through women from diverse backgrounds who share a passion...

Alexis Bloomer is never anything less than classy and fabulous. The soon-to-be blushing bride has had some amazing looks over the years in the western industry spotlight. Here are some favorites that she has shared on her Instagram! View this post on Instagram A post shared by Alexis Kimzey (@alexisbloomertv) Loving this look from the...

Your horse is turning another year older. You may be looking for some clever ideas to celebrate their birthday this year. You’re in luck! These horse owners decided to go all out for their four-legged best friend. Here’s some fun inspiration! Every birthday boy and girl needs balloons and a silly hat. This horse’s owner...

Cowgirl/photographer extraordinaire Mallory Beinborn is at the NFR, and she’s going all out. She’s snapped amazing shots of rodeo contestants so far, and has been sharing them on social media for all to see. NFR newcomer Emily Miller, trick rider Madison MacDonald Thomas, bareback rider Richmond Champion, and tie down roper Shad Mayfield have all...

Wrangler‘s collaborations with Billabong always get us in the mood for summer, and this new installment is no exception! This collection draws from the soul of the ’70s with a Western spin on vintage surf. From rolling hills to rolling swells and without a worry in sight, the Billabong x Wrangler Collaboration is made for...

Denim icon highlights the origin stories that inspire today’s mainstream fashion trends With 75 years of western heritage at its core, Wrangler®, one of America’s most recognized denim labels, is celebrating cowboy culture during National Day of the Cowboy on July 23, 2022. Throughout its history, the brand has made numerous contributions to bring the industry to...

Pendleton has a knack for taking their classic best-selling items over the years and putting a spin on them to make them like new again. Their patterns are always beautiful and striking, and besides, you can always use two of something if they are both equally as gorgeous! Especially if it’s this bomber jacket! The...

Add a refreshing twist to your Mother’s Day brunch with these farm-to-table cocktails. They’re sure to put everyone in good spirits and make it a delicious Mother’s day to remember! Most importantly, mom will be relaxed.

Dreams really do come true! The North Face and Pendleton Woolen Mills have come together to create the most amazing line of outerwear! You get everything that you love about The North Face functionality, paired with the flair of Pendleton’s signature style! Pendleton has collaborated with Star Wars and even Disney, and now we have...

Turkey day is over, and while most of the world is still sleeping off all the food that they ate, there’s still time to appreciate these pictures of famous country stars celebrating Thanksgiving. Luke Bryan and family enjoyed spending quality time together. Miranda Lambert was a little shy about her baking skills, but brought these bad...