Ryan Gosling performed his rendition of "I'm Just Ken" from the Barbie movie at the Oscars and we loved seeing Stetson front and center!

Stetson said on social media, “Hats off to Ryan Gosling’s show-stealing performance of ‘I’m Just Ken’ during last night’s 96th Annual @theacademy Awards. The performance featured Ryan in a custom Shasta 10X and his dancers in the Corral 4X.”

Ryan showcased his rock star stage presence by initiating the performance in the audience, singing his way onto the stage, and eventually making a return to engage with prominent individuals in the audience. This included notable figures such as Barbie director Greta Gerwig, star Margot Robbie, and his frequent co-star Emma Stone, who later won the Best Actress award during the show.

"It is truly remarkable to witness the immense popularity that Stetson western hats have garnered, becoming a sought-after fashion statement in mainstream culture. The fact that Ryan Gosling and his team specifically chose the Stetson Shasta to be included in his Grammy wardrobe speaks volumes about the reputation and influence of the Stetson brand." -Devin Marcum, Resistol President

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