30 under 30

Recipients of COWGIRL 30 Under 30 2022 will be invited to the Wrangler Bubbles & Blue Jeans Reception and Honoree Presentation at the Barn at Hotel Drover in Fort Worth, Texas on Friday, March 4, 2022. After registration and awards, the 30 young women, past recipients, and their guests will enjoy a cocktail hour followed by a...

A graduate from the University of Mississippi with a Bachelors of Science in Integrated Marketing Communications, Taylor Morton started a job just four days post graduation at Justin Brands, Incorporated. Growing through the company into her current role as the marketing manager, Taylor gets to work with some of the coolest people like country stars...

Shelby Winchell knew from an early age that she had a passion for education and the Western industries, coming from an agriculture and rodeo based family in Scottsbluff, Nebraska. Shelby is well aware of the importance of the Western industries to the country as a whole and, after winning a college goat-tying title, she was...

Raised in South Dakota, from a young age Karlee Peterson and her sister would “train the heck” out of mini ponies that they’d purchase for a measly $75 from the local newspaper advertisements. Selling these gentled ponies for a bunch of money that they’d use to go jackpot and compete. Starting that process all over...

Shaina Zollman grew up in the cowboy town of Pendleton, Oregon, and went on to follow in her family’s legacy of Pendleton Round-Up participation and volunteerism when she was a part of their court as first a princess and then the queen. After her years as a titleholder, she got involved with cow horses and,...

Brandi Phillips attributes a lot of her career success to the Riata Ranch Cowboy Girls and the program that Chad & Jennifer have built and it’s not just her career as a specialty act, but in their overall mentorship and stability for youth. Through trick riding and trick roping, Brandi has been able to travel...

Without a doubt, the landscape of the Western industry has changed. It has become modernized and digitized to an extent that has not been seen before. Behind the scenes and in front of the audience, the dominating factor is a force of females. This surge of young women is determining what you see, hear, purchase,...

When it comes to Janie Johnson, you can’t help but fall in love with her authentic rodeo roots and love for the sport of rodeo! Her go-getter and can’t-take-no attitude has helped her both in the barrel racing pen and in her professional career as a sideline broadcaster for professional rodeo. Whether it was creating...