Cowgirl Tuff

The new Just Tuff Sport jean from Cowgirl Tuff is the perfect mix of flexibility and function for the modern cowgirl on the go.  Perfect for the multi-tasking, cellphone-toting, horse-riding, stall-mucking, busy cowgirl, the Just Tuff Sport jean not only fits with just the right amount of flexibility for everyday tasks, but includes an ingenious...

Textures, denim, and details are the smart things to look for in a stand-out style that is comfortable and contemporary. Fur-ocious Faux fur vest, $49.95, shirt, $36.95, both Ariat, ariat.com.   Jeans by Rock & Roll Cowgirl, $79, rockandrollcowgirl.com. Boots by Old Gringo, $469, oldgringoboots.com. Power Flower Top, Miss Me, $54, missme.com. Jeans, Ariat, $65,...

Cowgirl Tuff boots are designed for the active horsewoman, with dirt–repelling embroidery, comfort foam insoles for all–day wear, and rodeo–ready styling. Did we mention they’re also super cute with a dress? Cowgirl Tuff, the jean company that specializes in comfortable fitting denim for all sizes is sauntering into the boot market with a new collection...

Denim on denim is all the rage–and it’s even cooler when embellished with embroidery. Look for crewel accents on jeans, and soft shirts with western-style yokes abloom with artful stitchery.

Photographed by Ken Amorosano Styled by Rhiannon Deremo   Hair & Make Up by Julie Koeth Double D Ranchwear fur vest, $988, and Lace top $129, ddranchwear.com; Articles of Society Jeans, $54, articlesofsociety.com; Linn & Laurel coral necklace, $445, linnnlaureljewelry.com;  Corral fringe boots, $440, corralboots.com MGM Grand Hotel, mgmgrand.com

Fed up with never finding jeans that fit, barrel racer Lisa Bollin decided to design her own— and they had to work both in and out of the saddle.  A decade later, her company, Cowgirl Tuff, is still going strong. Cowgirl Tuff is more than an apparel brand. Just ask any of its raving fans,...