Ariat is launching a new brand store in Las Vegas, Nevada! Their newest location is on the second level along the pedestrian bridge between The Shops at Crystals & The Cosmopolitan of Las Vegas.

"“We’re thrilled to have a brick-and-mortar presence in the entertainment capital of the world,” says Jared Ellis, Ariat’s VP of Consumer Retail. “Roughly 40 million people travel to Las Vegas each year, so expanding our retail footprint to the Strip is an exciting next step for the brand. This is Ariat’s first brand shop in Nevada and the largest within our existing fleet. Customers can expect our widest selection of in- store products with style experts available to help achieve that perfect, authentic western look.”

Ariat said on social media about the launch, "Viva Las Vegas! Our new flagship Ariat Brand Shop is now open on the Strip. Make sure you stop by on Feb. 29, 4-7 p.m., for a live music performance by Ariat artist @AnnieBosko, plus complimentary drinks and free denim embroidery with any denim purchase."

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