Building on their shared commitment to the western lifestyle, the Fort Worth Stock Show & Rodeo and Dickies Arena are proud to announce a new partnership with Ariat International. 

Dickies Arena’s most exclusive premium hospitality space at the arena, the North Club, will be officially renamed the Ariat Club. 

“Dickies Arena is thrilled to have Ariat take on the name of our exclusive North Club and to kick off the partnership at the Legendary Fort Worth Stock Show & Rodeo,” said Dickies Arena President and General Manager Matt Homan. “Ariat and Dickies Arena share core values of creating quality products for our patrons and I look forward to creating a lasting and innovative partnership.”  

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