COWGIRL 30 Under 30

Taylor Gilkey has played various roles within the Western industry and currently serves as the event marketing coordinator at The Cowboy Channel. Whether it’s teaching interns how to cover rodeo by way of social media, coordinating fashion shows, or photographing horses, her passion for the Western way of life knows no bounds, and that is truly...

Olivia Starling Townsend started as a brand ambassador for American Hat Co., and has developed a widespread personal brand since then. In addition to her work with American Hat Co., Townsend works as a brand ambassador and sales representative for BEX Sunglasses, NRS, and Miss Macie Boots, and was the 2019 face of Kimes Ranch...

You may know her as the 2014 Team Roping Canada Champion, 2015 Miss Rodeo Canada, or from her work with the Canadian Professional Rodeo Association, but for the past two years, Katy Lucas has been the content editor for FloRodeo, where she creates entertaining and exciting content around 150 events livestreamed on FloRodeo’s website. Lucas also...

Shaley Ham is a full-time tax accountant with a love for the Western lifestyle. After getting noticed for her fashion posts on social media, she developed a marketing business based on Western fashion and lifestyle brands. Ham is one of the Western industry’s most sought-after influencer, racking up assignments and deals with brands such as Wrangler and...

Samantha Crowley graduated from Albright College with a B.A. in Fashion Merchandising and dreamed of working at a magazine. As the Fashion Editor for COWGIRL, she uses her degree to its fullest potential, styling fashion shoots, reporting on trends, and building relationships with some of the most important brands in our industry. Future for women in the...

Self-taught photographer Janzen Tew noticed the absence of a central hub for boutiques and brand owners to source everything from their logo and product photography to consulting and multi-media management, which led her to the creation of Denim & Velvet, a leading marketing and design company in the Western industry. Future for women in the...

“I wasn’t made to be a kept woman. I was made to WORK,” says Katie Armstrong, and that is just what she does. The Tarleton State University grad stays busy; she is always on the road, her inbox is always full, and she always has another project on the horizon. Armstrong has always had a strong work...

Ivy Conrado-Saebens was born into the barrel-horse business. Traveling the world with her futurity-horse-trainer parents, Conrado-Saebens developed a passion for horses at a very young age. Though she took time off from barrel racing to compete in volleyball in the Junior Olympics four times, she could not deny her one true love. She turned her passion into...