Intentional Style: Building A Western Wardrobe Personal To You


Photography by Ken Amorosano.

As the trend cycle continues to spin faster with each passing day, we can’t help but wonder what the future of fashion looks like – specifically Western fashion, a style known for its traditionally slow ways of hand-me-downs and heritage pieces straight from the ranch or your grandma’s jewelry box. As we all continue to reach for new products, it can be easy to get lost in the shuffle. There are endless product lines putting out amazing items but how do you know it will be a great investment into YOUR closet?

In 2024, we’re proposing a shift in our fashion decisions – letting ourselves be inspired by trends but not dictated by them, experimenting with clothes but sticking close to our tried and true favorites. 2024 is all about intentional personal style – here’s how we’re executing that idea this year.

Experimenting with trends quickly flows into overwhelm if you don’t have a solid style base to build from. What is a style base? Those pieces you reach for day in and day out, the jeans you feel the most comfortable in, the jacket wear with everything, the shoes you always gravitate towards – these pieces build your base. Being realistic with what you love to wear and what your lifestyle calls for is the basis to style that really resonates with you and feels like home.

Don’t let anyone fool you, intentional shopping is always in. To resist the urge to buy everything that catches your eye, create a wishlist with specific pieces you’d like to add to your closet this year. Buying from an intentional wishlist will help you invest in pieces that utilize what you already have and love while inspiring you to push the boundaries of your current style.

View your closet through new eyes by playing in it! Let your creativity flow by trying on pieces you haven’t touched in awhile, creating pairings you’ve never worn, and using accessories to your advantage. Personal style is truly just that – personal. Getting familiar with the pieces you’ve already purchased and loved helps to develop a better sense of self for future purchases!

We admire influencers for their creativity and strong sense of style but don’t forget – you can develop that for yourself as well! Which things do you love? Which music inspires you? What are your favorite colors, textures, things to look at? Every piece of your personality can be expressed through personal style – channel your creativity with those things in mind.

Go ahead girl, be an outfit repeater. Quality pieces in your wardrobe will serve you well for years – wear them as much as you can and don’t be afraid to “wear them out” in terms of styling. A well-fitted pair of jeans, neutral boots, and a tee can be worn in so many ways – you don’t have to reinvent the wheel to look stylish in a practical, authentic way. Lean heavily into your core style pieces and accessorize with carefully curated, fun statements and accessories that just feel, well, like you.

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