"In March, our marketing team had the opportunity to travel to the Flying Diamond Ranch in Steamboat Springs, CO, to visually capture what it means to live and uphold the western lifestyle and character.

"The ranch owners, ranch manager, and their families and friends welcomed us with open arms. From their work ethic and hospitality to the stories they shared, these cowboys and cowgirls exemplify the true definition of what it means to live out "The Standard of the West."

"The Flying Diamond Ranch has a remarkable history as a working ranch with decades of commitment to the Steamboat Springs community. The multi-generational ranch owners are dedicated to preserving the traditions of ranching and the ecological wellness of Colorado.

"While it started as a traditional working ranch, it has now diversified into a highly sought-after destination wedding venue and it was the perfect setting for our annual brand shoot.

"Working alongside our new friends at the Flying Diamond Ranch was a pleasure. Our experience with them left us full of gratitude and inspired us to continue to share stories about our industry's western character and morals.

"We would like to extend a special thanks to the ranch owners John and Tammy Adams, as well as their ranch manager Cody McHaffie and his family for all their help making this shoot happen." -Justin Brands

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