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Ariat International’s Beth Cross is sharing the biggest lesson she has learned as an entrepreneur. “The first lesson I learned when I was very young: When you fall off the horse, get back on. (It’s a matter of when you fall, not if.) Resilience is what you need to tackle the challenges associated with a...

Nestled in the foothills of New Mexico’s Sangre de Cristo Mountains lies the village of Chimayo, a small, historic town teeming with heritage, tradition, and culture. Only a 40-minute drive from the heart of Santa Fe, Chimayo is a destination for historic landmarks, beautiful scenery, and storied weaving shops. One of the most celebrated weaving...

It might be a little cliche but we’re so here for it! It’s finally autumn and that means it’s time to break out the sweaters. We’re breaking down a few of the hottest fall trends and showing off some of our fav sweaters to keep you cute and cozy all fall! Women’s Fire Canyon Sweater...

Tall, colorful cowboy boots have taken 2022 by storm, and this fall will be no exception! From business casual to a night out, these boots are perfect for adding style and western flair to any fit! The possibilities are truly endless, we’ve found some of our styling inspo here! Dark Brown Casanova Western Boot ARIAT...

Tennis shoes- everyone needs a good pair! Whether you are going on a run, running errands or just hanging out, you need a reliable, comfy (and obviously stylish) pair of tennies! Treat yourself to a new pair, your feet will thank you! Fuse Sneaker ARIAT $109.95 on Amazon Hot shoe alert!! These sneakers are so...

Ariat International, the leader in innovative Western, Work, and English footwear and apparel, today announced a sponsorship with 3x World Champion Barrel Racer Hailey Kinsel for footwear and apparel. A native of Cotulla, TX, Hailey joins an impressive roster of Ariat athletes, including 26x World Champion Cowboy Trevor Brazile, 6x World Champion Bareback Rider Kaycee...

Jeans that look great and perform even better, what more could you ask for! Whether you’re hitting the trails, rodeo road, or are doing chores around the house, these jeans are sure to make you feel and look your best. Dark Wash Jennifer High Rise Wide Flare Kimes Ranch $149.98 on Amazon Ooo La La!...

Load up- we’re hitting the road this summer! Whether your summer travels take you to a rodeo, lake, or road trip, it’s essential to travel in comfort. Travel in style and comfort this summer with a few of our favorite pieces! Cruiser Slip-on Loafers ARIAT $85.95 on Amazon Style, function, and comfort- a combination that...