cowgirl

One of America’s most recognized denim labels, Wrangler®, and the world-class leader in wool, Pendleton Woolen Mills, announced the Wrangler x Pendleton Collection, honoring the exquisite workmanship and bold hues of the Southwest with a collection featuring long-lasting denim, wool and cotton pieces. “Collaborating with another iconic brand in the western space allowed us to weave heritage...

Jerry Ann Taylor was a daring trick rider who brought glamour and spirit to the rodeo arena. A fund was started by her Husband Dutch Taylor, her mother Jo Matthews, and other donors after her passing in 2012. The award aims to reward cowgirls who carry the same sense of style as Jerry Ann. The...

The Las Vegas Invitational Ranch Rodeo presented by Merck Animal Health was one for the books. Our five past winning teams from previous Art of the Cowgirl Events competed for a $10,000 added, 100% payback payday. Coming out on top was The Idaho Girls. These handy women put on a clinic, winning multiple events along...

In honor of Wrangler’s 75th anniversary, the iconic Western wear brand has teamed up with Lucchese for a limited-edition collection of co-branded “Wrangler for Lucchese” men’s ostrich cowboy boots and men’s jeans.  “Wrangler and Lucchese meet at the intersection of rich legacies, time-honored craftsmanship and the celebration of Western culture,” says Doug Kindy, Lucchese president. “With Wrangler celebrating 75 years of timeless heritage, Lucchese is honored to...