rodeo

 Wrangler® and western fragrance trailblazer Tru Western announced today the launch of Wrangler Original Cologne and Perfume. Rolling out in time for the holiday shopping season and rodeo’s biggest event of the year, the Wrangler National Finals Rodeo, the new line of scents from two leaders in the western industry is carefully crafted to embody the rugged confidence...

We seriously cannot get over how quickly our favorite time of the year is just around the corner. The PRCA has announced the lineup of rough stock for this year’s Wrangler National Finals Rodeo (WNFR). Spectators can expect to witness their favorite top bronc and bull riders, as they compete for glory and the well...

Eighteen Team Durango® athletes will compete this year in the Professional Rodeo Cowboys Association® (PRCA) Wrangler National Finals Rodeo® (NFR), the richest and most prestigious rodeo in the world. Team Durango® Tie-Down Roper, Riley Webb, enters NFR with record-breaking regular season winnings, $280,404, in a single season. “Durango® Boots is honored to serve as the...

Durango® Boots, the Official Boot of the AAQHC, along with The Professional Rodeo Cowboys Association (PRCA) will unveil and sell their new collection of PRCA boots engineered for rodeo performance at Congress (September 26 – October 22, 2023), through their retailer partner, Rod’s True Western. The PRCA collection was designed, developed, and approved by Durango®’s...

After over a year of virtual interactions and remote learning, the Cal Poly Rodeo Team’s return to campus for in-person activities was eagerly anticipated. Their enthusiasm for making waves this fall led to a groundbreaking event – the Break-A-Wave Finale. This event marked the first-ever breakaway roping competition on sandy shores, highlighting the real Coastal...

FarmHer, Inc., parent company to FarmHer and RanchHer, is proud to announce today the selection of Kirbe Schnoor and Janie Johnson as its new television hosts for the brands’ two network shows returning to primetime on RFD-TV in 2024. Kirbe Schnoor will take the lead as TV host for FarmHer, and Janie Johnson will run point as the TV host...

National Day of The Cowgirl is a celebration and recognition of the spirit of the American cowgirl – a spirit embodied by women who are strong, confident and resilient. Whether through farming and ranching, arts and culture or equine sports, the spirit of a cowgirl shines through women from diverse backgrounds who share a passion...