western fashion

The WNFR has come and gone too quick it seems and we have seen a lot of buzz around everyone’s favorite outfits, afterparty events they’ve attended and photo’s with their favorite rodeo athletes including the major push for #ADDBREAKAWAY. As we decompress from the excitement of the Finals Rodeo…including the Vegas Flu *cough cough. Shaley...

Eighteen Team Durango athletes competed in the 2023 Professional Rodeo Cowboys Association (PRCA) Wrangler National Finals Rodeo (NFR), the richest and most prestigious rodeo in the world. Zeke Thurston, Professional Saddle Bronc Rider, and Riley Webb, Professional Tie Down Roper, walked away as World Champions within their disciplines. Lisa Lockhart won her third NFR Average...

The Cowboy Channel announced today plans to return to the Tournament of Roses Parade with a dynamic float officially named “Cowgirls Rule”, to celebrate the resilience and strength of western women in sports. The Cowboy Channel and sister network, RFD-TV, have entered a float in the parade dating back to 2008. Building on the momentum...

While in Las Vegas for her concert series at the Virgin Hotel Theater, country music sensation Lainey Wilson made an appearance at the Charlie 1 Horse booth to unveil a sneak peek of her upcoming hat collection with the brand. In signature Lainey style, this collection of hats seamlessly blends classic country with a boho...

There’s no shortage of Lainey Wilson fans in Las Vegas, especially during the National Finals Rodeo. She has packed out The Theater inside Virgin Hotel & Casino three nights in a row now, drawing crowds that wrap around corridors in anticipation of her high-energy show. Not only does Lainey know how to throw a Vegas-style...

Timeless elegance meets Diné tradition as Polo Ralph Lauren brings Navajo weaver Naiomi Glasses aboard as Artist in Residence. As the inaugural artist filling this role, Naiomi is setting the bar high as she infuses the tradition of Navajo weavings into a collection of apparel that is truly signature to her artistic eye. The collection...

The Wrangler National Finals Rodeo competition is heating up in the arena! While we eagerly await tonight’s competition, we can’t help but turn our heads at all the gorgeous western fashion! From denim to neon and business chic looks– we love seeing everyone’s unique styles and outfits! Cowgirls, if you’re in Vegas, we want to...

As if Double D Ranch couldn’t set the bar higher – Double D Ranch has released a new line tailored to the finer fashions. Classic Double D Ranch influences mingled with exotic leathers, furs, and high end materials? Yes, please! The Silver Label is classy, elevated, and oh-so timeless – we can’t get enough. Understated...