Sarah Falen

Professional Title: Agriculture Advocate, Wild West Advocacy
Age: 28
Home: Cheyenne, Wyoming

"As a sixth-generation rancher, I have been working in the western industry my entire life. I attended the University of Wyoming for undergraduate school where I achieved bachelors degrees in Agriculture Communication and Environment and Natural Resources. I was the first person at the University of Wyoming College of Agriculture to graduate with two degrees in a total of three years. Continuing to law school, also at the University of Wyoming, I focused on agriculture and natural resources law. Upon graduation, I started working at Budd-Falen Law Offices, focusing on agriculture and natural resources law, primarily representing farmers and ranchers in the west. In February of 2022, I posted a viral TikTok explaining a case I had been working on. This led to me starting my own business, Wild West Advocacy, where I use social media to educate the public about western issues, lobbying to educate Congress about western issues and attempt to change laws that negatively impact western industries. I travel across the country speaking on western and agriculture issues. I also travel to teach women’s self-defense classes. This summer, I was asked to take a position at the University of Wyoming teaching agriculture law."

Vision for the future of women in the Western industry: "When I look into the future for women in the western industry, I see a combination of grace, grit, creativity, legacy and impact. Women in the western industry are some of the most creative and tough women on the planet. This means that they will be able to gracefully use their creativity and passion to make lasting impacts on the western industry, including in fashion, music, art and law. My hope for women is to use their skill to show people across the country what it means to be part of the western industry, and more importantly, how to keep the western industry alive by changing public perception and perception of our law makers so that they all understand why we need to continue the legacy of the western industry."

Wrangler‘s COWGIRL 30 Under 30 is sponsored by Cavender’s the Official Retailer, Charlie 1 Horse Hats the Official Hat, and Durango Boots the Official Boot, for COWGIRL 30 Under 30, with Corral Boots, Montana Silversmiths, Old Gringo Boots, and Double D Ranch.

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