Female CEO, Deirdre Lester, Placed At Helm Of Teton Ridge

Teton Ridge is the first omnichannel Western media and entertainment company of its kind to bring the best the American West has to offer, all together in one place. Their involvement in the western and rodeo industry over the past several years has continued to grow with new partnerships and acquisitions.

"Teton Ridge is proud to announce Deirdre Lester as its CEO. In her role as CEO, Ms. Lester will oversee Teton Ridge's portfolio of Western-focused assets in Sports, Media, Entertainment, Lifestyle & Equine. She joins Teton Ridge following three decades of leadership positions at companies including Barstool Sports, Major League Baseball and Outsider." -Teton Ridge

“Teton Ridge’s vision of weaving together these assets—all of which are rooted in the culture and community of the American West—under one overarching brand has impressed me from the start and has the potential to not only celebrate legacy stories and traditions, but reframe them for future generations on a much wider, global scale,” said Deirdre Lester, Chief Executive Officer of Teton Ridge. “I look forward to building on the foundation already in place and leveraging my expertise to grow this exciting platform.”