In June of 2023 Las Vegas Events (LVE) announced the expansion of The Cowboy Channel Cowboy Christmas and RMEF’s Hunter & Outdoor Christmas (HOC) into Central Halls of the Las Vegas Convention Center. The new area – Junior World Finals Rodeo & More – will feature additional exhibitors and the Wrangler Rodeo Arena, home of the YETI Junior World Finals.

The expansion into Central Halls is precipitated by both the growth in attendance at The Cowboy Channel Cowboy Christmas and HOC and the ongoing renovation of the Las Vegas Convention Center.

“Over the last two years, our attendees and exhibitors have seen huge crowds at the Las Vegas Convention Center,” said Bo Gardner, LVE vice president of corporate marketing. “Working with our partners at the convention center, we have the opportunity to expand our footprint in 2023 for The Cowboy Channel Cowboy Christmas and the RMEF’s Hunter Outdoor Christmas expos. Without disrupting the exhibitor layout on the first level of South Halls, we were able to relocate the Ariat Rodeo Live Stage to the second level of South Halls and expand our footprint in Central Halls 1 and 2 with the YETI Junior World Finals, as well as additional exhibitors and activations calling it Junior World Finals Rodeo & More.”

Junior World Finals Rodeo & More will include the 1,200-seat Wrangler Rodeo Arena and additional exhibitors.

The additional 150,000+ square feet of space will be home to both the RMEF’s Hunter Outdoor Christmas and The Cowboy Channel Cowboy Christmas existing and new exhibitors along with a new Bites & Brews and additional bar locations.

“This is all very exciting news, and we want to thank both the Las Vegas Convention Center and Rocky Mountain Elk Foundation for being great partners through this process,” Gardner continued.

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