cowgirl 30 under 30

photography by Wild and Untamed Photo. What’s better than one powerful Cowgirl? Two, of course! Cowgirls and Cocktails, a series of networking events hosted by 2024 30 Under 30 recipient Lexi Hoagland, has brought together cowgirls from every corner of the industry, bringing new collaboration opportunities with each meet up. Inspired by the Cowgirls and...

In 2023, the COWGIRL 30 Under 30 Empowered Gala experienced growing pains when it completely sold out its annual celebration and had to curtail attendance due to the lack of permitted space. Although Hotel Drover served as a nurturing and event-building venue for the Gala, which is now celebrating its fifth anniversary, there simply was...

Alexa Wilcox Professional Title: Head Women’s Rodeo Coach, New Mexico Jr. CollegeAge: 29Home: Lovington, New Mexico Alexa Major Wilcox grew up on a cattle ranch in southeastern Colorado and was actively involved in 4H and FFA throughout her childhood. She found a passion for horses and rodeo early on and continued to pursue that passion, rodeoing in high...

Andrea Thorp Professional Title: Marketing Director, Hippie Cowgirl CoutureAge: 30Home: Bridgeport, Texas “My name is Andrea Thorp. I am a 30 year old Western marketing and media professional hailing originally from the great state of Iowa. My pursuit of a career in the Western industry started at age 18, expanding from rodeo media into a passion for celebrating...

Ashley Starrett Professional Title: Owner, Equine Dentist, Denim DentistryAge: 27Home: Amarillo, Texas “My name is Ashley Starrett, I’m a Doer, a Dentist, and a purveyor of all things Denim. Hence the name of my equine dental business, ‘Denim Dentistry.’ I’m a real-life tooth fairy, but for horses! I’m from the small rural community of Unionville, Missouri where everyone...

Bret Leigh Nance Professional Title: Agricultural Law Attorney/Assistant Attorney General, South Dakota Office of the Attorney GeneralAge: 25Home: Pierre, South Dakota “I grew up on my family’s cattle ranch in the Texas Hill Country as well as spending summers and winters on my family’s cattle ranch in South Dakota. I worked along side many great ranchers before me...

Callie Masar Professional Title: Sponsorship Manager, Colorado State Fair and RodeoAge: 28Home: Florence, Colorado “My name is Callie Masar. Currently, I am a part of the Programming and Partnership team at the Colorado State Fair and Rodeo. I work with private renters and organizations throughout the year to coordinate and schedule horse shows and rodeos Our hope is...

Caroline Lukens Professional Title: Rodeo Operations Coordinator, National Western Stock ShowAge: 26Home: Kiowa, Colorado Caroline Lukens is the Rodeo Operations Coordinator at the National Western Stock Show. Since joining the team in 2021, she has been responsible for the planning and production of over 35 rodeo performances each year including the National Western Stock Show, Rodeo All-Star, and...